In Eastern Europe and Africa, Viber is competitive with WhatsApp for most downloads and usage.Įver since the early 2010s, Facebook has had a commanding lead over others in messaging. Line is the most popular messaging platform in Japan, KakaoTalk in South Korea and WeChat in China, although the latter is also due to China banning Facebook and WhatsApp. Register hereĬountry or region specific messaging apps have also performed well. Register now for our webinar to explore SKAN evolution, Android Privacy Sandbox readiness, and future-proof ad targeting strategies. Prepare for a mobile advertising revolution in 2024. RIP Fingerprinting in 2024: How should advertisers prepare?
